Friday 8 February 2013

Glimpses from a Unique Mela!


Being in the profession of communication, I have had the privilege of seeing some great and ‘oh-you-don’t-want-to-see-this’ trade fairs and exhibitions across the country, but none have turned out as surprising as the recently concluded Indo-German Urban Mela at the Deccan College Ground in Pune.

When I hear the word ‘Mela’, with all due respect, I am reminded of a dusty, rustic village scene with giant wheels, carts selling titbits, children running behind a juggler or the candy-floss seller and some food stalls! But when I heard the phrase Urban Mela, little did I know what to expect considering it is more of an oxymoron – now how can a rustic fair be urban at the same time?! The answers were interesting, intriguing and as hatke as the concept of this Urban Mela!

As I walked inside the huge premises, I was welcomed by ‘pavilions’ (or tents as we would normally call them), each wearing a unique design, shape and emitting beautiful colours of light, making them look like sparkling gemstones under the moonlit sky! I was told these designs are the brainchild of a German architect, Markus Heinsdorff, who was seen taking enthusiastic architecture and design students around a guided tour, explaining the concept of these innovative pavilions and inspiring our young guns to experiment and play around with design!

While about seven or eight different German companies based in Pune were showcasing various innovative products, applications, solutions and technology for a smooth, seamless and urban tomorrow, what really caught my attention were the City Simulation Game by Seimens, a cool, chic and trendy single-seater electric car model by Volkswagen, an easy window-farming model displayed by Deutche Bank and a Kid’s Chemistry Lab at BASF. Each one of these presentations was interesting, captivating, engaging and clearly the solutions for a hassle-free tomorrow!

A particularly sweet looking, humble gentleman caught my eye one afternoon. He wore funny clothes, painted his face, wore the best smile and described himself as a 75-year-young clown with a soul! He started his act in front an enchanted audience of 12 year olds with gibberish such as ‘Abra kadabra hocus pocus filliboos' to go ahead performing several antics up his sleeve. Adoring the kids sitting through his act, he said they were not his audience but in fact, his partners and believes that are many forms of comedy but to be a clown is more special because with people, Shiven can laugh at himself and not at any other person and their disability.

While innovation, education, technology were a stronghold of Deutschland, the Indian flavour and a ‘Puneri tadka’ were fitting in the form of some great cultural workshops, shows and events.  Theatre, dance and music workshops, engaging workshops and activities for children, some amazing concerts by home-grown talent such as Agnee, Raghu Dixit and Amaan Ali Khan, Ronu Majumdar kept me and so many others like me entertained and asking for more!

The entire event was a seamless partnership between India and Germany, each showcasing and blending their strengths to offer solutions for a better tomorrow!

While all this has been a truly fabulous experience, what stood out was flawless detail in executing this event by the organisers – be it their efficient shuttle service to and from the venue to the Parking Area, security or an enthusiastic bunch of young volunteers eager to help!

This one’s won me over and I can vouch that with such finesse of the west and warmth of the east, this was one truly ‘urban mela’ that should not have been missed… 

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